Heart of Midlothian have secured a record-breaking sponsorship deal with Stellar Omada. The company will become the front of shirt partner for the men's and women's teams from the 2024/25 season.
The three-year agreement is the largest commercial kit deal in the club's history and will net Hearts in excess of seven figures.
The Edinburgh-based IT company first partnered with the club in 2021 and its name adorned last season's popular away kit and this campaign's 'pretty in pink' change kit. It follows their sponsorship of the club's innovation centre which has been a valued resource to local school children and businesses.
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As part of the deal, Stellar Omada will not only sponsor the men's home, away and third kits but also the women's. It follows nine years where the club have carried a charity on their home jersey. There were six seasons of Save the Children with MND Scotland taking over for the past three campaigns.
“This announcement is a marker in the history of the club and further proof of our upward trajectory away from the football pitch," Hearts CEO Andrew McKinlay said. “Stellar Omada have in recent times become, not just much-valued partners, but friends of the club and I’m immensely proud that we will continue to work together for the next three years. My thanks go out to everyone who helped to make this announcement possible.
“It is an exciting time for the club as both men’s and women’s teams push for top-end league finishes and cup glory, and we are already looking forward to seeing both sides pull on the new Stellar Omada branded kits next season.”
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Stellar Omada is deemed Scotland's fastest-growing digital transformation and IT services company. Edinburgh-based, it delivers innovative technology solutions for companies and has established a strong reputation in banking and financial services.
Colin Frame, the company's founder and managing director, said: “We are delighted to announce that Stellar will be the front of shirt sponsor for Hearts. We have formed a very close relationship with everyone at Hearts, and this is the natural next step. We are very excited about all the amazing opportunities that lie ahead.”
Hearts Standard will have an exclusive interview with Colin Frame about Stellar Omada and its sponsorship next week
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