As I write this I am sitting in the media room at the Jan Breydel Stadium. The Cercle Brugge press conference has not long finished with their manager Miron Muslic a hugely entertaining figure.

Now it is a wait for the Heart of Midlothian one with Neil Critchley and James Penrice.

By the time you read this, they will have already spoken and you will have been able to read what they said on Hearts Standard.

The above is a mere ramble as I try to think of what to write having been asked to shout about and explain the Hearts Standard Black Friday deal which kicked off today and runs until 23:59:59 on Tuesday, December 3. 

Shouting about Hearts Standard is not something I'm overly comfortable with. I prefer to allow what we produce to do the shouting. And, in turn, if that leads to the readers shouting about us, all the better.

Yet, here we are, and since I do not want to be pulled up in front of the beaks, the brass, the suits, I will do some shouting.

Hearts Standard has been on the go for nearly 15 months now and I hope and believe it has been a very positive addition to the Hearts content that is already out there. We try to provide as much depth as possible in our coverage. Whether it is taking you behind the scenes of the club, exclusive interviews, in-depth features, tactical and statistical analysis, and anything and everything we do.

At a time when so much of the industry is cutting back, Hearts Standard has been trying to do things a bit differently. That has taken investment and it also leads me to the subscription element. 

People are not used to paying to read content, that is completely understandable. I admit I was hesitant to take out my first subscription (The Athletic). But we believe that not only do we provide value with our coverage but it is the future in what is an industry that has found it very tough to move with the times.

That value is even better when it works out at just £1 a month for a full year. That £1 gets you:

  • Daily articles

  • Exclusive interviews

  • Tactical and statistical analysis

  • In-depth features

  • Coverage of every first-team game, home and abroad

  • B team coverage

  • Every pre- and post-match press conference

In addition to the above, we also provide free content in the form of regular YouTube shows that are available as a podcast and on Facebook.

A lot of work goes into trying to provide the best coverage of Heart of Midlothian Football Club that we can. We want it to be something Hearts fans want to read and something that we are proud to put our name to. 

There is still plenty we want to do, from interviews to deep-dive features, and, of course, cover every minute of Hearts' European adventure this season.

But to finish, I will flag some of the content that we have provided in recent weeks and months and try to allow our content to do the shouting. Rather than me.

You can get access to all of that and more for just £12 for a full year!